Bringing you a crop of exciting releases in the wake of MTech Invasion!
Written by Alex "Ash" Han & Reggie Katz in collaboration
Greetings to all and welcome back to Singles Spotlight! We hope you all are doing well and staying healthy as the semester winds down and the run-up to final exams begins! Reggie & I have lots of great music to review for you guys this month; we tag-teamed this edition together, and we've been able to split up to cover lots of great music. Reggie's covering the new Strawberry Launch single, "Ready Yet", plus my own release from the tail end of last month, "Pathological (Who I Am)", which is a huge honor for me personally! I'm covering new releases from Square Enigma, Ethan Crowley, and jolin.AA on my end of things. As always, don't forget to support these artists by streaming their music via the links we've provided below, and we hope you enjoy the music! See you all further down the page!
Square Enigma - Aether
Reviewed by Alex "Ash" Han
AUTHOR'S NOTE: Stream "Aether" via Square Enigma's Hyperfollow page!
My time in MTech has largely converted me from being a "law of averages" kind of guy to a firm believer in Murphy's Law—in part due to the somewhat chaotic nature of Music Technology as a field, but also because I'm not sure that the absurd number of people named Alex in the MTech Program is entirely representative of the overall distribution of people named Alex throughout the worldwide population, given that there seems to be an Alex no matter which way you turn on the eighth floor! The subject of today's writing, though, Alex Ehasz, also known as Square Enigma, hasn't graced the eighth floor with his presence in some time, but while on temporary hiatus from pursuing an undergraduate degree in the MTech program, he has also blessed us with a new single, this one titled "Aether"! This new single also represents my first foray into the musical world of Square Enigma. It's a great track in its own right (plus, I also feel obligated to maintain the inter-Alex fraternity), and so it's the first track we're going to look at today!
"This track started as a rhythmic experiment with drum parts in different meters, modifying and arranging them to fit into a cohesive 4-bar loop… It involved an iterative process of manual chopping and re-arranging, and a few automated processes. There were enough chance-based processes that I actually couldn’t recreate this exact break if I wanted to." –Alex Ehasz a.k.a. Square Enigma
"Aether" is a bit of an unusual single, owing to its use of chance-based parts in order to create something that feels truly chaotic and dynamic. It opens on a crazy, off-kilter drum pattern, which has a distinct loop to it while also embracing complicated polyrhythms and a nonstandard feel that endows "Aether" with an incredible groove from the get-go. Alex soon throws us some ethereal synth pads as well, outlining a minor progression backed with muted synth bells and arpeggiators. The overall vibe is distinctly cyberpunk-flavored, and I caught certain similarities to the work of Dog Collar and P.H.0 in this respect. Divining the song structure of such a chaotic and intense track like this proved to be a difficult task, but I particularly fell in love with a really cool breakdown section that features a few really nice synth patches, including this acid-heavy synth bass that hit some cool stabs over a rapidly-subdivided kick drum that reminded me a bit of New Order's "Blue Monday". Alex uses a ton of cool arrangement tricks to create interesting ear-candy moments; introducing manipulated sound effects and reversing kick drums at opportune yet unexpected times, he demonstrates an instinctive feel for the momentum of the track and selectively augments it with little touches here and there to keep it resolutely moving forward in a way that feels earned without ever being predictable. This mastery of arrangement is one of Square Enigma's biggest strengths, and "Aether" displays it in force throughout its four minutes of runtime.
"Outside of the drums, a sine wave sub, and a few SFX, this track is entirely virtual analog synthesis. I won’t pull out the drawer of old clichés (“warm” “lush” “organic” etc. etc.,) but I do enjoy the aesthetic somewhat retro sounds bring to a more contemporary arrangement." –Alex Ehasz a.k.a. Square Enigma
Halfway through, the track goes into a middle section where the drums drop out and the darkwave-esque synth pads carry us forward into a modulation up to a major key. I really enjoyed Alex's sound design here. His synthesizer work strikes a balance between apocalyptic and wondrous, imbuing the track with an effortless sense of scale that never feels contrived or manufactured. I'm sure his chord choices have something to do with that as well, as he employs chordal extensions as additional flavoring on occasion in order to spice things up and continue increasing the scope of the track even further. Before long, though, we collapse back into the track's original key, and the crazy drum loop makes a return for one last triumphant moment before the track makes its exit on a prolonged synth whine as it slowly fades away.
"One of the big inspirations for this track was the idea of movement within New York City, of bodies and vehicles and everything else. I always notice this highly organized chaos, people acting as independent agents but moving in similar directions in a controlled way. I wanted to capture this sonically, these disparate and free elements contributing to this collective flow." –Alex Ehasz a.k.a. Square Enigma
"Aether" makes for a hugely successful introduction to the music of Square Enigma. I genuinely had no idea what to expect going into this thing, and yet somehow I was still pleasantly surprised, mostly on account of the track's insane combination of polymeter, polyrhythm, and iterative processes. It feels like a thoroughly Music Technology sort of a track, embracing an equal collision between ephemeral artistic creativity and hard science. On both fronts, "Aether" is unassailable; the strength of its core ideas results in a thoroughly journey-like experience that successfully conveys the "organized chaos" of New York City that inspired the track in the first place. Alex wields his skills in synth design and drum programming in bringing his creative vision to life in a way that decisively takes this track beyond the realm of IDM and into territory that genuinely sounds like nothing I've ever heard before, and in this way it makes a truly profound artistic statement. It's truly an enigma, a square peg in a round hole, a thing that really shouldn't work but somehow manages to nonetheless. In short, I really enjoyed this song, and I hope that "Aether" is but the first in a long line of thought-provoking, head-spinning techno that continues to take us to places we've never been before.
Strawberry Launch - Ready Yet
Reviewed by Reggie Katz, edited by Alex "Ash" Han
AUTHOR'S NOTE: Stream "Ready Yet" via Strawberry Launch's Linktree page! Also available there are links to buy tickets for Strawberry Launch's upcoming shows, as well as the music video for "Ready Yet"!
Hello everyone and thank you for joining us for April’s edition of Singles Spotlight! This month I checked out 2 new releases, the first one being from Strawberry Launch, a band that I quickly became a big fan of when I reviewed their debut EP in January which you can read here. The female-fronted indie-rock band features Taylor Hurt on keyboard, Matrianna Gahol on guitar, Abby Flicker on bass, Benjy Berkowitz on drums, and Riiza on lead vocals. At the beginning of the year, the band had a little over 2,000 monthly listeners and their number of Spotify streams totaled under 50,000. Strawberry Launch now has over 26,000 monthly listeners at the time of this review, and their most popular track, "Sweet Basil", has over 175,000 streams. It’s great to see that Strawberry Launch is starting to get the recognition they deserve, and based on their killer latest single, ‘Ready Yet’, I only expect their fanbase to grow like weeds!
"Everyone talks about 'coming of age' and romanticizing youth, but no one talks about how scary change is in your twenties when you're left to your own devices." –Taylor Hurt, keyboardist & backing vocalist
Before any instruments in ‘Ready Yet’ come in, Riiza’s sharp lead vocals enter, with acoustic guitar chords coming into the mix shortly after. The acoustic guitar is produced in a similar way that you might build an indie electric guitar tone: chorus reverb, light compression, and putting a spotlight on the mid-high range of the instrument. The implementation of the acoustic guitar is quite unique to this track. The strumming is very light and gives the production some brightness in combination with the effects used on it. They have decided the acoustic was best used to help build the bubbly atmosphere they are creating, as opposed to using it as a more percussive device, which happens very often in acoustic guitar-heavy songs. Underneath the vocals and guitar, the bass and drums are playing a nice groove that sits just right to not be overpowering, but still present enough to keep the energy of the track pushing forward. After the first chorus, the drums come in a little louder with a simple but resolute groove that fits beautifully to add excitement to the long first chorus that opens the song. The lyrics read as the anxious inner thoughts of someone who has to grow up but isn’t prepared for that change. The synth layers and backing vocals that come in at the pre-chorus are arranged in an expert way that compliments everything else going on in the track already, while also helping build to the climax of the chorus. When we reach the chorus, Riiza sings “I’m not ready yet”, which seems to be referring to the big changes that are happening to her in the big city, and how it can be hectic trying to manage those changes when you live in a place where there is always something going on—a struggle that becomes even more hectic when you’re dealing with relationship drama. After the chorus, the synths and backing vocals are stripped away and the song goes back to a similar groove to its beginning. When the second chorus comes in, it has a similar feel as the first one. Clearly, this bunch is aware that you can’t do something in a song the exact same twice. Hence, the synth doubles the lead vocal melody at some points in the chorus as well as adding its own elements that create a little bit of a wonky feeling since the synth is fairly soloistic, but pretty far back in the mix. The synth could’ve been brought out more since it sounds like it was played as a solo, but this didn’t bother me too much since I was still able to hear it very clearly. On the choruses, it sounds like they use acoustic and electric guitars to give the guitar sound more of a full body. Following the second chorus, there is an experimental-sounding interlude/bridge featuring acoustic guitars, electric guitars, vocal adlibs, and various synth sounds. During this little interlude, they made use of several applied chords, so maybe being required to take Aural Comp isn’t totally useless after all! The interlude takes us back to one final chorus until we come to the end where Riiza sings “I’m not ready yet and neither are you” totally acapella.
"I feel like I'm still learning and growing with myself every day and I wanted to write about the anxiety it gives me to compare my life trajectory to those closest to me." –Riiza, lead vocalist
Although 26,000 people is a respectable-sized group of listeners, I’m surprised their Spotify monthly listener count is that low! Even when writing about saddening topics like growing up and feeling alone in a big city, they still find ways to keep their shimmer and brightness present, in this case through their production, which is what makes them so great! Riiza’s soft, rounded timbre has vocal qualities similar to Mitski, but the band has energy and vibrance comparable to Tank and the Bangas. Their lead vocal processing, which is familiar if you’ve listened to their past releases, utilizes a big reverb and small tremolo that always hooks the listener in. Incorporating many different guitar textures was a lovely way to keep the track exciting. A big chunk of the signature Strawberry Launch sound lives in the guitar arrangements as well, so I think it’s really important for them to continue to focus on nailing those guitar parts, which Matrianna always does seamlessly. Of course, Taylor plays the keyboard just as seamlessly. The synth parts in this single had me making the musician’s “stank face” which any band knows is the greatest compliment a musician can give! Strawberry Launch has a strong backbone with Ben on the drums and Abby on the bass. They are always in the pocket and their intuition when playing is phenomenal. There doesn’t tend to be sheet music or super formal arrangements in the indie-rock genre, making it all the more impressive that the group is able to create tracks like this using their ears, talent, and ability to work as a team. The mixing and production on Strawberry Launch tracks is always up to mainstream music industry standards. I feel so privileged whenever I get to write a review on a Strawberry Launch release. Call me hipster if you like, but when Strawberry Launch makes it big, I’ll definitely be bragging about how I wrote reviews on their music for my college music blog before they were household names!
Ethan Crowley - Stupid in College
Reviewed by Alex "Ash" Han
AUTHOR'S NOTE: Stream "Stupid in College" via Ethan Crowley's LnkTo page!
Those of you who have been around since the beginning of this blog might remember that the very first album review I ever wrote featured the music of singer-songwriter Ethan Crowley, namely that of his full-length debut LP, Drowning in a Glass of Water. Ethan's music brought a number of strengths that really appealed to me at the outset of my journey as a music journalist—namely, his down-to-earth, accessible songwriting, paired with tender & expressive vocals in a lethal singer-songwriter package that established Ethan as an accomplished & skilled performer coming off his debut. Suffice it to say that things kinda came full circle for me at MTech Invasion, where I got to watch as Ethan opened his set with "In My Dreams", the first song I'd ever heard from him. Ethan's vocals & instrumental skills were as rock-solid as ever on the live stage, and watching him perform was an excellent experience that showcased Ethan's extensive background as a live performer & artist.
Also at MTech Invasion, Ethan performed his most recent release, "Stupid in College", which premiered at the tail end of last month. The song felt like a bit of a stylistic shift for me, moving closer to the aesthetic of folk music and diverging slightly from the piano-based singer-songwriter direction that anchored many of the songs on his debut LP. Ethan even brought out a couple violinists to help him render the song in a live setting, which was really cool! Even amidst all the artists debuting new material at MTech Invasion, Ethan's performance of "Stupid in College" really stuck with me—it was the first time I'd seen him live, and it proved that he was particularly skilled at translating the intimacy of his studio works to the live stage.
Pictured above: Ethan Crowley, debuting an unreleased track while performing live at MTech Invasion. Photography courtesy of Alex Ehasz (@ae_taylor_photo).
Breaking away from the stage and returning to the studio for a moment: "Stupid in College" opens on a finger-picked major key acoustic guitar riff that outlines a simple two-chord progression. Ethan's vocals enter soon after, sounding out through a slightly lo-fi vocal chain that gives his lead vocal a sort of thin, bright, mildly radio-esque timbre. Ethan's vocals here are plaintive, embracing a soft & tender performance that goes hand-in-hand with the austere and folksy vibe set by the acoustic guitar; overall, it made for a nice return to the stripped-down campfire intimacy visible on Drowning in a Glass of Water-era tracks like "Let's Run Away" and "Time Well Spent". While listening, I found myself wishing for a warmer and more natural vocal chain in order to complement the track's intimate soundscape and vibe; the lead vocal processing came out a little too crispy for my taste, but ultimately that's a matter of personal preference, and Ethan's strong vocal performance comes through nonetheless. The soundscape leaves us in pretty sparse territory until the entrance of the track's first chorus, which introduces a simple electric bass part and a vocal double that helps fill out the warmth and bottom end that the verse vocal largely eschews. The lyrics here embrace a message of straightforward romance, in which Ethan sings about the wild and sometimes-boneheaded experiences of living the life of a college student, but also about how he enjoys it nonetheless by virtue of experiencing those things alongside someone he loves. It's a simple theme, but one that Ethan executes rather well, with his evocative and sincere vocals helping to communicate the honesty and depth of his feelings for this person—a prime example of the age-old narrative adage "show, don't tell".
Pictured above: Ethan Crowley brings "Stupid in College" to life on the live stage at MTech Invasion. Photography courtesy of Alex Ehasz (@ae_taylor_photo).
Coming out of the first chorus, a couple panned violin lines enter in the background, providing some pleasant counterpoint that adds some variety to the guitar line. The violins were an addition that definitely made for a bit of a curveball, but I think they were a nice touch, and brought the song in line with territory that feels distinctly closer to Nashville to me. Granted, my knowledge of country & bluegrass music is rather limited, but I was reminded a little of Allison Krauss's rendition of "Baby, Now That I've Found You", as well as a couple tracks off of Dolly Parton's Eagle When She Flies. The second verse also brought some cool sound effects and word painting; in particular, I thought it was a really cool moment when Ethan sang about "blowing up your phone", accompanied by some tastefully-used sound effects from typing & sending texts in iMessage, arranged in a loosely rhythmic fashion. I really love little touches of sound effects like that, and Ethan's use of the iMessage sounds made for a great example of recontextualizing a familiar sound to further the narrative of the song. The second verse also introduces a simple four-on-the-floor kick drum, which jacks the folksy, rustic energy up a little heading into the last leg of the track. From here, Ethan throws us two more choruses, now ornamented with some additional vocal harmony layers, plus some extra percussion. The last chorus ends on a deceptive cadence, which gives Ethan space to repeat the last line of the song one more time before it ends.
I'm glad I had almost a month to really sit with this track before I had to publish this article, because formulating my final thoughts on it took quite a while—much longer than it usually does when I'm writing about a single release. When the track first dropped at the end of March, I was actually rather thrown by Ethan's decision to pursue a more overtly folk-inspired direction. I'd long been familiar with the shades of bluegrass and American roots music that had made subtle appearances throughout Ethan's discography, but for me, "Stupid in College" marked a notable stylistic shift that nodded much more heavily to this aesthetic. At first, I wasn't sure I liked it, but I've actually found myself opening up to the new sound much more since the track first released. I'm sure my seeing Ethan do this song live at MTech Invasion played a huge part in that—watching him use his guitar and his heel shaker/foot tambourine combo in combination with his two violinists to bring this recording to life on the stage that day proved that the closeness and warmth of Ethan's studio recordings could absolutely also be conveyed by the man himself in a live setting, and that was really cool to see. Suffice it to say that the heavier leanings towards a folksy aesthetic is basically perfect for this song. With "Stupid in College", Ethan positions himself to be something of an old-fashioned, wholesome, sweetheart of a romantic: the kind of guy that would buy you flowers, take you to a nice restaurant, and kindly insist on paying for dinner. In that sense, it's perfect, and the song exhibits a lot of cohesion between its songwriting, production, and performance aesthetic that lends it a very rustic, austere flavor of romantic songwriting largely specific to Ethan. Yes, college students might be stupid, but this one is wholesome at heart, and his successful rendering of what it's like to be so stupid that it ends up becoming romantic somehow is yet another indicator of his songwriting talent and prowess as an artist.
Han - Pathological (Who I Am)
Reviewed by Reggie Katz, edited by Kash Burns
AUTHOR'S NOTE: Stream "Pathological (Who I Am)" via the single's associated Hyperfollow link!
Up next, we’ll be taking a look at ‘Pathological (Who I Am)’, the latest release from our very own Alex Han! Some of you may know Alex from class, from their set at the MTech invasion festival (organized by himself and RED_E¥E), or most recently, the head writer and editor of our blog! In case you missed it, Alex Han, the writer behind Ash, revealed their identity on the MTech Instagram page just a couple of weeks ago, finally removing the mystery of who Ash is and why they are doing so much for the Music Tech community. Alex is not shy with his rigorous work ethic, organizing festivals, writing thoughtful music reviews, building electric guitars, etc. And on top of all of that, they still manage to put out a solid amount of music! On "Pathological (Who I Am)", Han tries to take a shift into a new territory of music while still retaining the elements that are unique to them. He has already seen success with this track, having earned praise in our Collegium listening sessions as well as a singing crowd at our MTech festival!
Pictured above: Han, also known as Ash, performing "Pathological (Who I Am)" live at the MTech Invasion festival this April. Captured by Alex Ehasz (@ae_taylor_photo).
“Things came full circle at MTech Invasion, when I was performing this song, and I heard the crowd singing the chorus back to me, which meant that people knew the words! That was such an incredible and rewarding moment for me as an artist, and it showed me that I was capable of writing something that people could resonate with. “ –Han
We are welcomed into "Pathological (Who I Am)" with a hearty synth and Han’s lead vocal beginning a story about his journey through pathological lying and how he learned to cope with it.
“In order to achieve a 'younger' vocal sound, I recorded the vocals at a mathematically-derived slower tempo and in a lower key, and sped them up to match the established tempo & key of the track.” –Han
A clean 808 line enters the mix shortly after the song begins with an energetic drum beat befriending the bass a couple bars later. The pop-punk groove being played on the trap-sounding drums samples are reminiscent of drums you’d hear on an MGK track, although the hi-hat sound alone reminded me of the hats on Ice Spice’s latest EP. The drums become more present than they were before, along with some harsh synths and backing vocals adding to the build-up to the chorus.
Pictured above: Han, pictured during their set at MTech Invasion. Captured by Alex Ehasz (@ae_taylor_photo).
“I was definitely inspired by artists like webcage & Deadbeat Girl, but I think the two biggest influences on this track specifically were probably nickwuh & Jaden Tyler, whom I was listening to a lot at the time given that I was reviewing their respective albums during that semester.” –Han
The first section of the chorus reads “I don’t know who I am/ Said I don’t know who I am/And nobody gives a damn /When I’m crying out for help.” Isn’t that so sad? Han verbalizes a relatable feeling in a way that I couldn’t say better myself!
“I struggled a lot with pathological lying as a teenager; I essentially lied as a defensive reflex all the time and I couldn't stop, and I ended up hurting a lot of people and doing a lot of things I deeply regret as a result. It took me a long time to break out of that pattern and start being truthful about who I was, not only with others, but also with myself.” –Han
After the chorus, the drums get a little bit of a rest, but I say a little because there are still so many different synth textures happening on top of each other that nothing about it is truly ‘little.’ After a short section with no drums, Han takes us into one final chorus and a final ending section, which is unique to the rest of the track as it differs from what we’ve heard in the song. It sounds as if any instrument heard in the track previously comes in at the end, along with some bonus ones, really building the anxious vibe that this track facilitates. The intricate use of fading and removing synths at the end to transition to the B-side song on this release ended up working really well.
Pictured above: During the middle bridge section of "Pathological (Who I Am)", Han delivers lead vocals. Captured by Alex Ehasz (@ae_taylor_photo).
Han has a great ability to conceptualize something and put it into tangible form. Their vulnerability in their lyrics and their production is something to be admired, but after catching their set at the MTech festival and listening through their discography, I think their music is best when they strip things back a little more. The vocal processing was a little too much for my taste. I understand Han may have wanted the vocals to have the feeling of his younger self singing, but it ended up sounding like his normal voice plus Little AlterBoy on it. I also think there is a little more to be desired in the mixing department as the vocals sounded a little flat in the mix. However, the instrumental aspect of the mix sounded fantastic. The musical arrangement on this release will definitely grab your attention, but the maximalist production style is not something that usually needs to happen on most songs. I feel that in huge productions where the producer is trying to layer as many sounds as possible, the production becomes too big too fast leaving little to no room for the song to go anywhere. I think this release suffered from that a little as I was hoping for a bigger beat drop or energy shift when we got to each chorus. Of course, there is still an audience who will love and appreciate this song for what it is. And I ultimately respect Han for venturing into new styles without losing his sense of self as an artist. It’s important to experiment with music or you will never find what works best for you. It’s also important to remember that in the grand scheme of things, my opinion is not the end all be all!! If you’re creating something and it sounds good to you, that’s all that matters. I know there are plenty of people out there who would find this song to be exceptional, so take what I say with a grain of salt.
Pictured above: Han performs "Save Some Love for Me", the B-side & companion single to "Pathological (Who I Am)". Captured by Alex Ehasz (@ae_taylor_photo).
“I found that I really resonated with the idea of masking very dark and personal subject matter behind superficially pleasing, uptempo dance music, and I thought that it paralleled and represented the track's narrative of hiding yourself behind a facade pretty well.” –Han
I might have some criticisms, but there are plenty of aspects of this track that are great. Personally, I love when artists disguise depressing lyrics under a happy mask. The desolate lyrics documenting Han’s difficult struggles told over a joyous arrangement create the same energy as a song like ‘Nobody Gets Me’ by SZA. Even though I think the number of synth layers was a little overkill, I have to admire just how many sounds he came up with. This release featuring cold lyrics, but a warm production, has me thrilled to see what’s next in store from Han.
jolin.AA - notURtype
Reviewed by Alex "Ash" Han
AUTHOR'S NOTE: Stream "notURtype" and check out the track's associated music video via jolin.AA's Linktree page!
I had the opportunity of working alongside singer & producer Jolin Tsai for the first time around a month and a half ago, when both of us fell in with the newly-formed MTech shoegaze outfit slusho during the run-up to MTech Invasion. As the two vocalists in slusho, Jolin and I ended up working together rather closely, and we ended up creating a working rapport that I felt really good about—we spent lots of time trying in vain to decipher the barely-intelligible lyrics of slowdive and My Bloody Valentine, which I felt was a really good bonding experience for us! It was during those early rehearsals that I first became familiar with Jolin's expertise as a vocalist; she brought a keening, soaring, powerful voice that made for the perfect tool with which to pierce the wall of reverb presented by everyone else in slusho. Suffice it to say that sharing the stage with her was a great honor, and I consider myself very fortunate to have had that opportunity.
Pictured above: jolin.AA (center) performing lead vocals with slusho at MTech Invasion. Also pictured, from left to right: Freddy Gerngross, Alex Jester, Jamie Walker, Aman Hanspal. Photography courtesy of Ava Joyce (@avajoycee).
"…notURtype is describing my own experience of my former crush. When one’s having a crush on someone, one always tries to present the best of themselves, and so did I. Just like an arcade game, the final goal is to get the special one’s heart. To connect this narrative better with the music production, I choose to go with a blurry, undefined music genre—a bit pop, a bit electronic, a bit retro and synthy; I tried to add FX and lofi processing on my vocals, also introducing a lot of gaming effect in the piece." –Jolin Tsai a.k.a. jolin.AA
Color me surprised when I heard that Jolin was releasing a new single right after MTech Invasion! This one's called "notURtype", and embraces a sort of R&B/citypop fusion that's about as far from our work with slusho as you can get. The track opens on a steady, retro, loosely-1980s drum groove anchored in a muffled kick drum and sliding electric bass notes. Jolin's vocals make their first appearance here, delivering sweet melodies through a telephonic-sounding vocal chain that sweeps out a ton of low end in favor of nasal high-end sparkle. while subtle electric guitars and synth patches outline some arpeggiated melodies over the top. I really like the sound selection during this first verse; the additional melodies added by the guitars and synths are very subtle and almost elude detection, serving to add an understated sense of depth and motion to the chord progression. Speaking of, the prechorus section brought some really nice modal interchange, as Jolin throws us a beautiful flat VII chord that sounds lovely in context amongst all the different instruments.
Not long after that, we collapse into the track's first chorus, outlined by sparkling, heavy synthesizer arpeggios over some great vocal harmonies from Jolin, driven along by the track's heavy, thumping pulse. The vocals here are wonderful, but I felt like the particular brand of vocal processing in use here prevented me from enjoying them to the fullest; the EQ curve caused us to lose so much low-mid warmth that I felt like the actual harmony notes became somewhat obscured, and I feel like we sorta lost the sense of extra scale that backing vocal harmonies typically provide. That said, Jolin's vocal work here was excellent; I just wish it had been given more space in the mix to sit front and center so we could enjoy them more easily. The track continues to move forward from here, throwing us another pre-chorus and hook with an ever-increasing sense of momentum that keeps us moving and building forward until we hit the breakdown in the last leg of the track, where everything drops out except the drums. Jolin does some loose, groovy ad-libs over the break, which was a really nice touch that I enjoyed a lot; Jolin's performance felt very reminiscent of an old-school, disco-era brand of vocal funk that she embodied perfectly, almost like a modern take on the 1970s whispery, airy vocal style a la Diana Ross. This break was definitely a super rewarding part of the track for me, especially when the drop hits once more and we drop into an almost-BROCKHAMPTON alternative R&B instrumental for a second; featuring a distorted kick, sixteenth-note hi-hats, and a steady 808-esque bass, this moment was perhaps my favorite part of the song, and it was such a cool end-of-track beat switch that it made me sad to see that we only got a few seconds of it before the track's ending. Nonetheless, it made for a super cool listen, and one that I'm sure will be on repeat in my headphones for a while!
"…I would label "notURtype" as an alternative piece—I want the listeners to feel a bit unfamiliar when they first listen, I want them to feel the uniqueness. I might be too much of an alternative for my crush's ideal type, and so is my music. But in the end, I want to embrace this alternativeness, this specialness. I want to show that it's your difference that makes you shine!" –Jolin Tsai a.k.a. jolin.AA
Overall, I thought "notURtype" made for a refreshing crossgenre piece that managed to successfully channel a diverse array of influences and distill them into a catchy alternative pop song that feels distinctly unique and unencumbered by genre barriers. Not quite disco, not quite R&B, and not quite citypop, Jolin pulls little tidbits from all of these genres and more in pursuit of creating something that feels uniquely her. The production speaks to the strength of this creative vision as well—Jolin's sound selection here was supreme, meshing a woozy, chest-pounding kick pulse with lots of idiosyncratic and muted drum samples to create a groove that feels both grounded and dreamlike, a cross-section furthered by her subtle, understated electric guitar work and heady synthesizer designs. I did wish for something a little different in regards to the mix, though; Jolin is an incredible vocalist, and in spite of her desire to shoot for a lo-fi vocal sound, I found myself wishing that we'd had just a little more clarity with which to appreciate the lush and expansive harmony work on this track. I feel like the current vocal chain represents an extreme of sorts, with practically all the low-mid and low end frequency content swept out of the vocal, whereas I think it might have been possible to shoot for a kind of happy medium, wherein the vocals retained some warmth while still leaning towards a lo-fi sound. Including more warmth in the vocal sound might have also helped to address the overall bias of the mix towards the high end; while our kick drum and our bass guitar do sufficiently fill out the super low end, I feel like the mix is missing something in the low-mid area specifically to help fill it out and really drive it home. Mixing nitpicks aside, though, "notURtype" made for a very strong showcase of Jolin's songwriting, production, and vocal talents, and manages to feel thoroughly unique and idiosyncratic. In that sense, Jolin succeeded in what she set out to do, and with any luck, there will be many more songs that embrace a similar uniqueness to come from her down the road!
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As always, thanks so much for tuning in! That's all we've got for you this month, but we've got some very exciting things in the pipeline coming up—namely a review of graduate collective P.H.0's Karma LP, plus an article that provides a peek behind the scenes at MTech Invasion, complete with artist interviews, photos, and videos from the event! Additionally, I'll be putting together a semester-end list of my favorite tracks from inside MTech! Stay tuned for those articles, and in any case, we'll be back in a month's time with the next issue of Singles Spotlight. Until then, stay safe & healthy, and best of luck with final exams!
-Alex "Ash" Han